Friday, 8 January 2010

What does Starbucks have in common with the Beatles and Africa?

On December 7th, 2009 at 1:30pm GMT Starbucks invited musicians from all over the world to sing together at the same time to raise awareness for AIDS in Africa. When the clock struck 1:30, the chariots turned into pumpkins and people from 156 countries sang "All You Need is Love" together. A cheesy corporate ploy? Perhaps, but still heartwarmingly enjoyable.

Starbucks coordinated it via its partnership with the Red organisation to generate money for those living with HIV/AIDS in Africa.